Award-Winning Cannabis Product Company, incredibles, Rebrands Packaging as Manufacturer Nationally Expands Sophisticated Packaging that Showcases the Infused Chocolate Bars' Unconventional Flavors are Each a Work of Art in Their Own Right
DENVER, Aug. 2, 2018 /PRNewswire/ — Leading cannabis brand incredibles continues to set industry standards as it debuts a sophisticated redesign for its award-winning line of infused chocolate bars, gummies, mints and microdosed tarts. The maker of incredibles, incredible Wellness® and incredible Extracts® is one of the country’s most diverse, trusted and top awarded cannabis products.
The gluten-free, artisan chocolate bars are available in 18 flavors of cannabis-infused gourmet goodness. And now, these top-selling bars are available in truly artistic packaging.
“Our new look is a perfect showcase for why incredibles are the top-selling edible: It’s all about standout flavor,” said Bob Eschino, Founder & President of incredibles and MC Brands. “The strong visual design and innovative use of packaging to ensure airtight freshness and structural integrity sets our products apart as we solidify our brand’s national position as a leading producer of premium infused products. We’ve already seen a fantastic reception from the marketplace with marked sales increases. ”
The company’s top awarded, handcrafted infused edibles, including organic fruit juice gummies, low-dose mints and high-CBD tarts are already available in dispensaries in Colorado, California, Nevada, Oregon and Illinois. incredibles plans to continue expanding its reach to customers in additional states with regulated medical and adult-use cannabis markets. All products are made with the highest quality cannabis and a manufacturing process centered around proprietary extraction equipment.
incredibles’ internal team worked with artists and photographers to create the eye-catching new package illustrations, which integrate imagery of each chocolate bar’s individual exploding ingredients—a nod to the bars’ previous packaging. In the new design, the featured ingredients swirl around the company logo, from the cranberries and habaneros in the Fireberry dark chocolate bar to bananas, coconut and walnuts in the Monkey Bar milk chocolate bar, and beyond.
“incredibles has always prided itself on producing the most delicious infused craft confectionery products made with only the highest quality, natural ingredients,” said Rick Scarpello, Founder & CEO of incredibles and MC Brands. “Our new packaging is a sophisticated reflection of our premium quality.”
incredibles continues to build on its reputation as an innovative, dependable, compliance-focused company with its new redesigned packaging that includes child-lock technology, airtight seals and compliance features to exceed regulatory requirements in every state its products are sold.
The company has been setting industry standards for testing, packaging and labeling of infused products for years. The trailblazing company recognized the importance of safe packaging and clear labeling early on, and was one of the first to begin testing for potency and stamping for safety. The company worked alongside Colorado lawmakers to enact regulations enhancing the transparency and safety of all edible products in the state.
“Thoughtful but discreet details on the new packaging pay homage to early advocates and influencers who embraced the brand and helped us grow to where we are today,” said incredibles National Director of Marketing Lily Colley, who spearheaded the company’s national rebrand. “We wanted to let the rich ingredients and colors tell the story on the new design, with creative visuals that create an endearing visceral effect. The design is also strong enough to be simplified and still stand out in states that don’t allow certain images on the packaging.”
For more information or to schedule an interview, please contact Lily C. Colley, National Director of Marketing: [email protected]