Over the past year or so, the cannabis industry has attracted a new wave of marketing professionals with serious chops and even better contacts. With cannabis brands keen to distinguish themselves from the competition, we expect this trend to continue. In the meantime, we spoke with a handful of public relations professionals to get a short-take on how they work.
Featured guests: New Editor-in-chief of The Cannabist Alex Pasquariello and incredibles Founder and President Bob Eschino.
Have you ever wondered what the cannabis looks like that makes the infamous incredible Extracts “Black Label” concentrates? I most certainly have, especially after ripping one of the Orange Soda vape pens or dabbing the fresh-frozen Sourband 09 hash incredible Extracts offers. So, naturally I had to see for myself what kind of flower was behind all these rich, terpene-filled concentrates.
Valentine’s Day is around the corner and that means it’s time to start shopping for your special someone (or yourself, because why the hell not?!). Chocolates have become a staple gift for this Hallmark holiday, but instead of the usual heart box of bland sweets, why not kick it up a notch with something extra special? From straight-up simple to exotic flavors, here are our favorites when it comes to delicious cannabis-infused chocolates.
Bob Eschino returns to give us an on the ground update from Colorado. Hiring is happening, tax revenue is skyrocketing and regulations are tightening and to that end, Bob takes us through the latest on potency and consumption. Bob then discusses his libertarian point of view and his issues with both corporate media and social media…and closes with some advice for those on their way in to the industry.