The Cannabist Ep. 5: Focus on 4/20 weekend: He runs High Times; He makes edibles; He says ‘Drive high, get a DUI’
It’s almost time for 4/20 in Colorado and the U.S. Cannabis Cup in Denver. Denver Post marijuana editor Ricardo Baca talks with guests Dan Skye, editor of High Times magazine; Bob Eschino, president of edibles company Incredibles; and Sam Cole, spokesman for the Colorado Department of Transportation. Plus, top headlines and the Pot Quiz.
Pot brownies are legal in Colorado as long as they don’t look like actual brownies. The Associated Press reports that lawmakers voted unanimously against a bill that would loosen the requirements on what can be sold as an edible, or food item infused with marijuana. The rejection of this bill means that all marijuana-infused foods including cookies, drinks, and candy “must have a distinct look” by 2016. It’s not just the packaging that has to make it obvious that the item contains weed, but the item itself must demonstrate it. For example, pot brownies could be shaped like a marijuana leaf to meet the requirements.
A state Senate bill concerning the appearance of marijuana edibles died Wednesday in committee, where it was voted down unanimously. The bill sponsored by Sen. Owen Hill, R-Colorado Springs, and Rep. Dan Pabon, D-Denver, would have repealed a 2014 requirement that marijuana edibles be “clearly identifiable, when practicable, with a standard symbol.”
Bob Eschino is the co-founder and partner of the infused edible company, Incredibles. As one of the top edible companies in the business, his work has been recognized at the Cannabis Cup 2013 where his Peanut Butter Buddha Bar won second place. His entry into the business started in the medical marijuana days when he witnessed a close relative find miraculous results from cannabis rather than the prescribed narcotics. Bob and his business partner dumped everything they had into Incredibles and have seen great success from that investment.
Incredibles may soon emerge in the world of high-end extractors with a brand new closed-loop extraction system of their own design. The company has already started to sell the extraction system, which comes in a variety of configurations capable of handling anywhere from a quarter ounce all the way up to eight pounds of cannabis. The sleek system is built completely up to the strictest of regulatory standards, and meets all of the latest health, safety and MED regulations, says Incredibles’ Creative Director Derek Cumings.
It’s no secret: Business is booming at Colorado cannabis companies. The partners at Medically Correct, which produces the popular and well-regarded Incredibles brand edibles (known for their foil-like packaging and uncanny pot chocolate flavors), have a compelling story of growth.