Our Story

A Sweet Start

Our story began with “special cookies” to help ease Grandma Noni’s pain. When she told us they tasted as good as they made her feel, it was all we needed to hear. Those cookies grew up to be incredibles—Loved for unique flavors. Trusted for original recipes. Made to deliver consistent experiences. Welcome to the family.

INDUSTRY OGS

FOUNDED IN 2010

Back in the day, consuming edibles could be compared to spinning the roulette wheel. Edible consumption meant risk, because effect and dose were a mystery. Our founders, Josh Fink, Derek Cumings, Rick Scarpello, and Bob Eschino, helped change that. By solving for product homogeneity and demarcating mg servings using a unique chocolate mold that made it easy to understand how much they were ingesting, incredibles became dose transparency pioneers and helped establish the standard seen today.

THE CREDIBLE EDIBLE

FULL OF WONDER NOT WORRY

We believe a good edible experience shouldn't be a gamble. We make our edibles with 100% pure cannabis oil in a perfectly blended mixture to ensure accurate dosing and a consistent experience no matter which flavor you savor. No guessing or stressing, just a worry-free time.

YOU'RE NOT THE ONLY ONE WHO THINKS THESE ARE GREAT

2024

High Times Hemp Cup

High Times Hemp Cup

2022

THC Championship

THC Championship

2021

Best of Chicago

Best of Chicago

2021

Clio Award

Clio Award

2021

Las Vegas Cannabis Award

Las Vegas Cannabis Award

2018

Budfest

Budfest

2016

GQ Magazine

GQ Magazine

2015

Cannabis Business Awards

Cannabis Business Awards

2015

High Times Cannabis Cup

High Times Cannabis Cup

2015

THC Championship Best Tested Edible

THC Championship Best Tested Edible

EXPLORE OUR FLAVORFUL FAMILY